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Media follow-up

30 May 2014
30 May 2014

Sweden: Better advice at pharmacies could save billions of crowns, says Kronans Apotek

In a debate article in the newspaper Barometern the representatives of Kronans Apotek write that the pharmacies should get better possibilities to provide advice. This could considerably decrease the costs of incorrect medicine use for the society, which currently is estimated to be SEK 20 bln.

Lars Birkeland, CEO at Kronans Apotek and Andreas Rosenlund, Informations Director, propose in the article that the government should conduct a survey that would find answer to questions such as how to increase pharmacies’ role in health care, and what could Sweden learn from the experience of other countries where pharmacies have been involved in providing health care services.

Intelligence reporting by Global Intelligence Alliance

Original article on Dagens Handel in Swedish language
26 May 2014
26 May 2014

Sweden: Kronans Apotek launches new pharmacy concept

Kronans Apotek launched its new concept on May 23, re-opening a pharmacy on Renstiernas gata in Stockholm. The concept brings more focus on beauty products, aids and health food.

The increased focus on aids is implemented in cooperation with the supplier Enklare liv, whose products are now available at about 60 Kronans Apotek’s pharmacies. By the end of this summer their number will increase to 100.

Regarding health food, the pharmacy chain focuses on known brands and aims to increase their retail sales and thus also income, said Lars Birkeland, CEO at Kronans Apotek.

Intelligence reporting by Global Intelligence Alliance

Original article on Dagens Apotek in Swedish language

Similar article on Dagens Handel in Swedish language

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