Strategy
Oriola-KD’s operations have grown and expanded internationally in recent years, and the company focuses on pharmaceutical retail and wholesale in accordance with its strategy. Growth potential has been created in new markets by expanding into pharmaceutical retail and wholesale in Russia in 2008, and by starting up pharmaceutical retail operations in Sweden in 2010 in connection with the removal of the country’s pharmacy monopoly. The company is a major player in the pharmaceutical wholesale business in Finland, and in the pharmaceutical retail and wholesale in both Sweden and Russia. Pharmaceutical wholesale operations are smaller in the Baltic countries.
As part of Oriola-KD’s strategy, the company has given up non-core business operations by selling both the Healthcare and Dental Trade businesses in 2010. Oriola-KD aims to provide an effective and high-quality service for the customers: pharmaceutical manufacturers, pharmacies, and customers of pharmacies. Oriola-KD operates as a reliable and efficient channel in Northern Europe and Russia, bringing together pharmaceutical manufacturers and consumers.
Going forward in 2013 and beyond, Oriola-KD has three main focus areas:
- To continue the work to improve profitability
- To invest in a new distribution center in Russia
- To participate actively in the market changes in Sweden